Which term refers to the process of gathering opinions from customers to forecast needs?

Which term refers to the process of gathering opinions from customers to forecast needs?

• A. Market research
• B. CRM
• C. Ethical marketing
• D. Packaging

Answer: (A)

Market research is the process of gathering opinions from customers to forecast needs. It collects data through surveys, interviews, focus groups, and analysis of market trends to predict what products or features customers will want in the future. This helps businesses understand demand and shape development, pricing, and marketing. Other options refer to different ideas: CRM deals with managing ongoing relationships with customers, ethical marketing with fair and honest practices, and packaging with the product’s physical wrap rather than gathering customer opinions.

Market research is the process of gathering opinions from customers to forecast needs. It collects data through surveys, interviews, focus groups, and analysis of market trends to predict what products or features customers will want in the future. This helps businesses understand demand and shape development, pricing, and marketing. Other options refer to different ideas: CRM deals with managing ongoing relationships with customers, ethical marketing with fair and honest practices, and packaging with the product’s physical wrap rather than gathering customer opinions.